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Resume

Work
Experience

November 2024 - Present

Brand Development Coordinator / The Kent Companies

  • Rebrand digital image across five business entities, ensuring brand consistency in all materials and customer-facing content

  • Partner with VPs, sales teams, and marketing stakeholders to design engaging campaigns and promotional strategies

  • Develop marketing collateral including signage, advertisements, sales tools and training materials

  • Oversee content strategy for Facebook, TikTok, LinkedIn, Instagram, and YouTube, growing audience engagement

  • Produce and edit commercial videos and branded content across digital platforms

  • Write, design, and manage the company’s weekly internal newsletter, coordinating with departments to highlight updates, initiatives, and employee achievements

  • Collaborated cross-functionally to ensure messaging consistency across departments and external stakeholders

February 2024 - November 2024

Deputy Director of Communications / City of Odessa

  • Managed citywide communications and crisis response strategies; collaborated with department heads and stakeholders to convey key messages

  • Designed and published internal newsletters, public updates, and video content for web and social platforms

  • Supported community events, industry partnerships, and sponsorship initiatives through targeted messaging and outreach

  • Served as spokesperson and creative lead on public information campaigns, safety messaging, and branding efforts

April 2022 - February 2024

Multimedia Agriculture Journalist / KCBD NewsChannel 11

  • Produced five news stories per week with a focus on agriculture and energy, including web articles and multimedia packages

  • Launched and maintained “Focus on Ag,” a sponsored segment featuring stories from the local farming and ranching community

  • Created content that increase regional visibility of energy and agriculture sectors

  • Built strong industry relationships and covered regional events, contributing to increased viewer trust and reach

August 2022 - May 2023

Student Assistant / MCTV

  • Wrote, filmed, and edited student newscasts; trained peers on video production and reporting techniques

Education

May 2023

Texas Tech University | Bachelor's of Arts

Major: Journalism | Minor: Creative Media Industries, Media Strategies

  • Magna Cum Laude

Skills 

  • Strategic & Crisis Communication

  • Social Media & Digital Advertising Strategy

  • Adobe Creative Suite & MS Office

  • Video Production & Scriptwriting

  • Internal Newsletters & Intranet Content (SharePoint)

  • Press Releases & Media Relations

Certifications

  • Adobe Premiere Pro

  • Federal Emergency Management Agency

  • Attorney General Public Information Officer

Awards

Texas Farm Bureau Excellence in Agricultural Journalism

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